Hannah Schmith.

I was commissioned by The Global Red Cross to create an educational poster series promoting healthy and safe blood donation in more than 5 countries around the globe. A range of hand crafted illustrations were created, designed to transcend cultural boundaries and speak to audiences about safe and effective blood donation. The poster series was later expanded to include a wider range of print collateral and a campaign of custom animated explainer videos. The animations were distributed to not only donor centres around the world, but to Red Cross staff and volunteers learning about donor recruitment.